The business landscape has experienced a significant transformation following the advent of the internet. Due to the ongoing digitalization of modern life, customers today enjoy online shopping and the number of global online purchasers keeps increasing annually.
In 2019, approximately 1.92 billion customers bought products or services online. During the same year, online sales exceeded $3.5 trillion globally. This means if your business isn’t online yet, you’re seriously missing out on a huge opportunity to boost your sales.
What is Digital Presence?
Digital presence is how your brand appears on the internet. It’s what customers discover when they look for your product or business online. It includes content that’s in your control, such as your website and social media accounts, but also content that you can’t control, like online reviews.
Why is Digital Presence Important?
You need to have a strong digital presence as your consumers are already online, and they are turning to the internet to find solutions to their problems – those problems which perhaps your brand can solve.
When people search for your business online, they want to learn the 5 W’s about you.
- Who are you?
- What solutions do you offer?
- Where are you located?
- When are you open?
- Why do you do what you do?
A strong and positive digital presence will clearly answer all of these queries.
5 Things to Build Your Digital Presence
Here are the top 5 things you need to establish your authority in the digital world.
1. A Responsive Website
Create a user-friendly and mobile-friendly website to make your business prominent and noticeable on the internet. Make sure your site is designed with a clear and simple structure that prioritizes your customer’s requirements.
2. Search Engine Optimization (SEO)
Along with a responsive and attractive web design, you should leverage SEO. Around 49% of consumers use Google to find a new service or product. So, if you want your business to make its place in the search landscape, you must adopt the best SEO practices.
3. Social Media
Social media plays a critical role in making your digital presence count. With billions of users on social media worldwide, understanding how to market on several social platforms has become an essential part of every brand’s success.
4. Digital Marketing & Paid Advertising
Digital marketing and paid advertising services tap into the values and goals of your brand to produce outstanding results. By running highly optimized pay-per-click (PPC) campaigns on Google Ads and social media, you can attract high-quality leads, yield conversions, and boost sales.
5. Content Marketing
Almost 40% of marketers believe content marketing is a significant part of their overall marketing approach. That’s because 72% of these marketers have observed that content marketing increases engagement as well as the number of leads.
Content marketing isn’t just about having an informative blog. It includes various channels and formats including podcasts, videos, audio, images, webinars, social media, and more.
Establish Your Digital Presence With Skison Digital Consultants
Your website acts as an entryway that lets consumers take a peek into your business online. Therefore, it’s important to update your website frequently with relevant and SEO-optimized content. Regular updates will attract more visitors to your website and eventually your business.
Our expert digital consultants will help you use all possible channels like social media, content marketing, and paid advertising to engage the target users. We’ll craft and promote your content in a way that improves your brand performance and makes it easier for your customers to find you online.