Irrespective of the size or scale of your business, having an online presence is critical to improve your overall growth. The COVID-19 pandemic is quickly changing customer behavior toward online channels and the shifts are likely to continue post-pandemic.
While many businesses are challenged to subsist in the short-term, the calamity also presents a big opportunity. Brave companies that invest ambitiously and timely in their online business are probable to surface as market leaders.
In this blog, we’ll discuss actionable tips and tricks to help you transition your business online during COVID-19.
4 Things You Need To Transition Your Business Online
When moving your business online, there are several essential constituents that need attention to reach the potential return on investment (ROI) that you’re seeking. Some of these include:
The first thing that you need is an easily accessible website that not only looks attractive but also offers seamless user experience (UX). That’s because 88% of visitors will NEVER return to a site after a poor user experience.
From the design to the content, everything on your website should truly reflect your brand.
Consider more long-term website design options when you’re first shifting your business into the online marketplace. A wrong move at the beginning can seriously hamper your progress in the future and stop your company from getting the impetus it needs to start generating profits.
Hiring an experienced website design agency like Skison Digital Consultants is perhaps essential for business owners who don’t have a solid understanding of the digital ecosystem or the time to stay updated with altering UX, web development, security, and eCommerce trends.
Search Engine Optimization (SEO)
Once your site is up and running, you need to think about getting visitors. Now, the majority of site visits come from search engines such as Google.
Organic search, which is basically entering keywords into a search engine, is responsible for almost 53% of all website traffic. That’s where you need SEO to be able to attract users organically via search engines.
SEO is a proven strategy for growing website traffic by converting visitors into leads – which in turn earns huge profits for your company. But to keep up with Google’s ever-fluctuating algorithm needs a lot of exhaustive experience that many business owners just don’t have the time to learn.
While SEO takes care of organic search, there still lies a huge opportunity in the paid advertising arena for companies looking to move their operations online.
Paid advertising usually uses pay-per-click (PPC) marketing such as Google Ads to achieve you objectives. You have to pay a fee depending on the search volume of particular keywords every time one of your ads are clicked.
Social Media Marketing
Social media is a remarkable way to meet your prospective customers where they spend a lot of their time – which is on their smartphones.
One of the most effective platforms is Facebook, which is the world’s third most-visited website. Around 15% of American social media users shop on Facebook. This means your business has a lot to offer on this platform.
Take Your Business Online With Skison Digital Consultants
There’s a lot that goes into shifting your business online, but don’t be overwhelmed – it’s totally worth it!
If you really wish to get the true potential of an online business, we can help.
At Skison Digital Consultants, we help companies develop a strong digital presence that builds your brand’s reputation, increases brand awareness, and provides visibility to your products or services. Contact us to request a quote.